A bit different from our usual hair care tips, but we wanted to share this anyway.
First, the good news: ZENLUCA is growing! More and more people are finding our products, and we're now selling increasingly outside the Netherlands and Belgium too, with customers in countries like Germany, France, Italy and the United Kingdom.
With that growth comes a new challenge. We now sell through our own webshop, Bol.com and Amazon, great for our customers, who can order wherever suits them best. Less great for us: our sales figures now live in three different systems, in three different formats. As a small team without a big marketing budget, we simply don't have time to compare that manually every week.
That's why we recently started working with Data Intelligence Partners, a data and AI boutique based in Rotterdam, to see if we can bring our sales data from all three channels together into one clear data platform.
Why we're investing time in this, even if it isn't something you notice directly as a customer: the less time we spend manually comparing numbers, the more room there is for the things that are directly noticeable. Think of spotting sooner which products are almost sold out so we can restock in time, catching issues with an order faster, and simply having more time for customer questions and product development instead of comparing spreadsheets.
We're still early in this process, but wanted to share it anyway, because we suspect many small webshops run into exactly the same problem: growing across multiple platforms without your overview growing along with it.
This is just one example of the many things we work on behind the scenes to serve you as well as possible, from improving our formulas to organizing our small team more efficiently. If you follow ZENLUCA and enjoy the occasional look behind the scenes, keep an eye on this space.